This is an assortment of brochures, concept drawings, spreads and newsletters most of which "saw the light of day," i.e. were actually printed... But some are just pure invention - fantasies that we all hoped
would come to life. Truth is, sometimes the more artful choices are rejected because they are less likely to get the "job" done - that is, the job of increasing sales. And so the Art Director goes home and wonders why he's not a painter or a musician... then he remembers - oh yes, yes - the paycheck, the paycheck.